Drafted this manual to rejuvenate the brand and communicate everything with a closer, more modern style. Intended to use this document as a reminder of what the brand is like, how it communicates, and what its personality is. This brand already existed; we simply refreshed its personality and communication to better connect with the audience.

How are we?

Sports nutrition

To meet the needs of both the enthusiastic and professional athlete, we aim to assist in achieving simple or ambitious goals through proper conditioning.

Advisors

We aim to keep the consumer informed on how to make the most of our products in different scenarios.

Energizers

We strive to give our best. We are approachable. We believe in the motivation and energy that sports provide us.

Honest

Transparency, courage, and frankness. This honesty plays a crucial role in directly connecting with the consumer who lives in the era of distrust.

Dynamic

We are a proactive, demanding, and energetic brand. We are constantly in motion, always seeking new solutions and developing new products.

Quality

We know that our users demand quality, freshness, and variety. We strive to fulfill this promise and not be part of the brands that generate distrust.

Trust
Quality
Honesty
Guidance

Personality

Energetic

Dynamic

Engaging

Achievement

Attributes

Innovative

Connected

Driving

Plan.
Work.
Repeat.