What does CMT talk about?
Pre-occupational and occupational health, we do it well, easily, efficiently, and flexibly.
Excellence & Warmth
Quality: State-of-the-art medical equipment, highly trained professionals, excellence in processes, and optimal infrastructure.
Care: Exceptional customer service and outstanding patient care.
Simple & Efficient
Immediate appointment availability
Fast examination process
Results in 24 to 48 hours
Online dashboard for real-time tracking
Flexible
Physical Appearance
“Pro” – Careful, clean, meticulous.
It’s an empowered brand, seen as a reference in its sector.
It uses images that connect it to the industries it operates in: mining, construction, aquaculture, and forestry, always with people as the main focus, conveying warmth and empathy.
“Pro” – Careful, clean, meticulous.
It’s an empowered brand, seen as a reference in its sector.
It uses images that connect it to the industries it operates in: mining, construction, aquaculture, and forestry, always with people as the main focus, conveying warmth and empathy.
Personality
We are an innovative, technological, and scientific brand, yet warm and caring in our approach to patients. We understand that we are the first point of contact for job applicants entering a new company, so we strive to support them through their concerns about medical exams and the anxiety of starting a new job.
We are also the first responders for those feeling unwell in the field of first aid. This makes us a human, welcoming, and compassionate brand—one that cares, soothes pain, eases fears, and relieves anxiety.
Relationships
We are a leading brand in pre-employment medical exams, expanding into other areas of occupational health. As experts, we are serious and trustworthy, yet also approachable and empathetic. Our goal is to simplify complex health concepts, making them accessible to everyone. We combine warmth, professionalism, and empathy to build strong and reliable relationships.
Prisma de identidad de marca
Culture
We are a leading brand in pre-employment medical exams, expanding to cover other areas of occupational health. We are an expert, serious, and trustworthy brand that also strives to be approachable and empathetic. Our mission is to simplify complex and difficult realities, making them understandable for everyone. We are close, warm, empathetic, and maintain a high level of professionalism.
reflection
We are a leading brand in pre-employment medical exams, expanding into occupational health. As experts, we are serious and trustworthy, yet also approachable and empathetic. Our mission is to simplify complex health concepts, making them accessible to everyone. We embody warmth, professionalism, and reliability in every interaction.
We aim to diversify content and perspectives to reach different audiences, including top-level companies, decision-makers, clients making reservations, and patients.
Our approach includes a variety of topics, such as corporate insights (CMT), occupational health by industry, workplace health topics, and health awareness events.
Communication Channels:
- LinkedIn → Decision-makers and corporate clients
- Facebook → Clients and patients
- Instagram → Broader and more diverse audience
Posting Frequency: Minimum once per week.
Self-Image
Personality
1. IDENTITY
2. IDENTITY
3. IDENTITY
4. SERVICES
WHAT DO WE OFFER?
Our examination packages and additional services.
Cada contenido debe tener un propósito, debe gatillar una acción
pre-definida alineada con los intereses (Objetivos)
OBJECTIVE
Content
Action
Commercial Objectives of Our Content
-Increase awareness of our services
-Build connections with our audience (community)
-Encourage recommendations and virality (tag, share, mention)
-Generate potential clients
BENEFIT
ACTION
What action do you want your audience to take?
KEY MESSAGE
Make sure it is clear and concise.